Also new on The Friday Pint

Face to face reference checks

Find out all you need to know about supporting your new recruit whilst raising your professional profile and boosting your network…

Understated flash: the rocker’s way

Not very credit crunch but if you are one of the lucky ones who finds yourself weighed down with cash, try a Moneybag belt, designed to keep your trousers up even when your pockets are full of wonga.

Sales tip: building trust

Trust is as simple as following through on your commitments.
Every sales person knows the way to make a quick sale is to develop quick trust.
A good sales person will send you an article with a little note saying it made her think of you.  That builds a relationship.
But a great sales person will call you [...]

Gimme one! [The original] FlairHair!

Be it weekend downtime or a corporate event, looking good on the golf course with the latest accessories can really boost your self-image. We’ve scoured the ‘net for the best golfingaccoutrements for successful advertising sales reps who like to cut a dash on the last hole.

Post-crunch customer/consumer segmentation: marketing in a downturn

Until now, you’ve probably been segmenting your customers according to demographics or lifestyle — “over 40″ say, or “new parent,” or “traditionalist.” That approach makes sense when consumers are confident and more focused on quality of life than survival. But these old schemes are now obsolete, warns Harvard Business School…

No follow-up, no sale, no problem?

Motivating yourself to cold call is hard. Getting started is the main part of the battle - once you’ve got yourself going then staying motivated isn’t quite as bad. Follow-up should always be part of your cold calling discipline or most calls you make will stay cold.